The core idea of “bem estar bem”
Four principles that drive internal and external interactions at Natura
Brazilian personal care and cosmetics company Natura & Co is among the most innovative companies worldwide, such as Google Inc. and Apple Inc. In a recently published article “Innovation in Well-Being—the Creation of Sustainable Value at Natura”, Luciana Hashiba (Manager for Partnerships and Technological Innovation at Natura & Co) reveals what are key factors that made Natura & Co a global innovation leader.
Cultivate relationships and value them. Respect and stimulate human and individualism; this enriches diversity and contributes to society;
Inspire harmony and the natural dynamic of mankind.
Conduct business in an open manner without ambiguity and discrimination. Seek quality. Recognize imperfections. Share questions and answers.
Dare to innovate. Pursue innovative relations with spirit, determination and passion, with the goal of continuous improvement, intuition, sensibility and knowledge.”
Natura & Co is one of the innovative companies that have applied GIM Institute innovation management methodology to run certain innovation activities.