COUNTRY: United States | MAIN TREND:Health and Wellness | WEBSITE: www.invisalign.com
CUSTOMER EXPERIENCE: I can have perfect teeth and a great smile without the embarrassment and hassle of wearing braces.
Invisalign is a proprietary dental treatment using clear, FDA-approved, BPA-free plastic removable teeth aligners that correct dental imperfections, thus offering an alternative to regular braces. Because the aligners are clear plastic, they are less noticeable, which makes patients feel more confident about their appearance and smile even while wearing them. As with regular braces, treating dental imperfections can lower risk of tooth decay and periodontal diseases. These clear teeth aligners can be removed when eating, brushing, or flossing teeth, but need to be worn 20-22 hours a day. Regular appointments with a dentist is required once every 4-6 weeks. Invisalign is available through Invisalign-certified dental providers, or through trained Invisalign orthodontists or general practitioner dentists.
WHAT WAS THERE BEFORE? Regular braces tend to be very uncomfortable and unattractive. Because they are semi-permanent and are made of brackets and wires, food can get stuck in hard-to-reach areas. This makes it difficult to keep teeth clean. To avoid too many complications associated with braces, patients often have to avoid eating many types of food.
WHO NEEDS IT? Teens and adults looking to straighten their teeth for cosmetic reasons, or to fix dental problems – ranging from the simple to the complex. Parents who want to straighten their teens’ teeth to boost their child’s appearance and self-esteem.
IMPACT: As of 2015, over 3 million people around the world had been treated with Invisalign, and 80,000 dentists had been trained how to use it. By 2012, the Invisalign system was offered in over 45 countries and had treated more than 2 million patients worldwide. In addition, 38 orthodontic programs and 11 predoctoral dental school programs throughout the US and Canada have integrated Invisalign into their curriculum.
COMPANY “AHA”: We can improve the appearance of consumers’ teeth without the pain and embarrassment of braces by leveraging advanced 3D imaging to improve orthodontics.
- Shift to Cosmetic Dentistry:The 1990s are considered the start of the cosmetic dentistry era, when the term “cosmetic dentist” was coined With the aid of better technology, cosmetic dentistry has taken a leap forward. The procedures that dentists employ today not only focus on traditional preventive care and oral hygiene, but also on improving the appearance of patients.
- Shift from 2D to 3D:3D imaging techniques were revolutionized by the use of modern computer graphics. Though it was made popular years ago in movies and TV, 3D imaging is now being adapted for use in medicine. And as the technology matures, prices are expected to fall, which may result in wider adoption.
- Beauty and Self-Esteem:Consumers may want to improve the condition of their teeth because of its impact on an individual’s appearance and even lifestyle. Because the aligners made by Invisalign are virtually invisible, people can wear them confidently during business or social events without being self-conscious.
- Comfort and Convenience:Braces can cause mouth injuries, can make brushing and flossing more difficult, and cannot be used with a variety of foods. In contrast, Invisalign’s removable aligner
Since an Invisalign treatment ranges from USD3,500 to USD8,000 (with average costs about USD5,000), dental providers offer financing options; about 1/3 of patients use these options to spread payments over 12 to 24 months.
As a first mover, Invisalign was able to dominate the market by patenting technology, creating a critical mass of providers, and educating consumers through word-of-mouth patient referrals, thus making it difficult for competitors to follow. Invisalign has partnered with:
- Invisalign-certified dental providers and dental professionals, and worldwide distribution partners to ensure global reach
- Dental insurance providers and healthcare financing companies to ensure that people can afford the treatment
- Dental schools and training institutions to ensure that it becomes the standard for future treatment