COUNTRY: Philippines | MAIN TREND: Health and Wellness | WEBSITE: news.abs-cbn.com/salamatdok
CUSTOMER EXPERIENCE: This is a great show! I can simply watch the program or participate on the show to get medical care and information. I don’t need to go to the hospital, wait in line and pay expensive fees to get help.
Salamat DOKis a public service program focused on health that is broadcast by ABS-CBN, a major television network in the Philippines. Segments such as Doctor’s Advise, Cooking Clinic, Fitness and Wellness, and Free Medical Service aim to make Filipinos healthier. This program represents an alternative channel for Filipinos to access medical care, health and wellness information – especially for those who cannot get to doctors and hospitals because of finance or accessibility reasons. The audience is primarily female (35+) in the lower income bracket as well as younger viewers who need health and medical information and are happy to get it in an easy-to-access medium: the television.
WHAT WAS THERE BEFORE? There were no other public services programs like Salamat DOK in the Philippines. The few public service shows that were available focused on other issues such as education, poverty or business. Medical care available in clinics was expensive for most Filipinos. Other medical information was available primarily through schools, family members or friends.
WHO NEEDS IT? ILive medical check-ups as well as medical missions help Filipinos who need immediate medical attention and may not have access to (or cannot afford) the appropriate services. People at home who have some questions or concerns about health, medicine and fitness can watch the show to get more information and advice from doctors and other health experts.
IMPACT: Salamat DOK has been consistently getting 2%-4% ratings according to Kantar media (a media research company) despite its early-morning time slot. The program has been recognized for the impact it has brought to the people by various award-giving bodies such as POPDev Media and Anak TV Seal. Its Sunday program is also sponsored by various hospitals around the Philippines.
COMPANY “AHA”: Let’s reach people who need medical care and advice by bringing the doctors and information to them via television, especially when these people find it difficult to go to physical sites, like hospitals and clinics for healthcare.
- Increasing Television Views: Most Filipinos families, even those who have lower income levels, own a television set. Watching various television shows is a preferred form of entertainment rather than reading a book.
- Increasing Public Service Campaigns: There has been an increasing need for access to public services as greater numbers of Filipinos live close to the poverty line and require various services such as support and information on health, education, shelter, etc.
- Access to Medical Care: Many Filipinos typically cannot afford to go to hospitals to get treatment for their illnesses. Salamat DOK is an alternative channel that provides access to greatly needed medical care for free.
- Information on Health and Wellness: People need to know more about current health news, information on various drugs, sports & other fitness programs, food nutrition, home remedies and specific medical conditions. Salamat DOK provides this information for free..
Corporate Sponsorship: The television program is shown on-air for free. In-show services are also provided for free. Funding for the
show comes from program sponsors typically hospitals as well as commercial advertisements..
The combination of a live weekend show combined with educational segments makes the program difficult to copy. The program is on ABS-CBN, a major network with a large loyal viewer base who do not easily switch to other channels. Volunteer doctors and hospital sponsors support the show by providing free diagnosis and treatment of various illnesses.